Homebuilders Are Offering Big Discounts—Is Now the Time to Buy?

Would $5,000 off a new home get your attention? Builders like Taylor Morrison are banking on it. As tariffs drive up construction costs and mortgage rates hover near 7%, new-home sales have slowed—and builders are pulling out all the stops to move inventory.

This spring, when builders typically see peak activity, sales have disappointed. Major players like D.R. Horton and PulteGroup reported revenue drops, and costs are expected to rise even more due to higher prices on imported materials from China.

To keep buyers interested, builders are offering bigger incentives than usual—everything from mortgage-rate buydowns to design upgrades and price cuts. Some, like Lennar, are offering discounts worth up to 19% in high-inventory areas like Texas and Oklahoma.

But even with deals on the table, many first-time buyers are priced out, and older buyers are becoming more cautious. Until mortgage rates fall, expect these incentives to stick around.

Bottom line: If you're in the market for a new home, this could be your window to score a great deal.

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